If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. The NPD Group / NPD Bookscan, NPD PubTrack Digital, includes U.S.As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. Leading poetry collections like “Milk and Honey”-along with popular self-help titles like “Girl, Wash Your Face” and “The Subtle Art of Not Giving a F*ck”-are comparatively short. The growth in poetry and self-help categories in the latter half of the decade also shortened the average page count. As a result, the print books we’re reading are shorter, because there are more demands on consumers’ free time, as they stream more video and listen to more podcasts and audiobooks.” “More forms of media entertainment are now competing for our attention.

“We ultimately consumed media much differently at the end of the decade than we did at the start,” McLean said. Looking ahead, the growth in audiobooks is another trend expected to continue well into the next decade, as people shift some of their reading to listening on smart devices.”Īnother effect of the advent of smartphones and tablets has been a downward trend in the average page count for leading titles over the past decade. After a high point in 2013, e-books have continuously lost share to print books every year. “However, print books have remained surprisingly resilient. “At the start of the decade, digital e-books were expected to decimate print book sales,” McLean said.

Overall 6.5 billion print books were sold over the past decade, compared to just 1.8 billion e-books. “This consumer push for informational titles over fiction was reflected in larger non-fiction trends in the second half of the decade-such as the rise in cookbooks, self-help, and politics-which pushed more non-fiction titles into the top ten list,” said Kristen McLean, books industry analyst, NPD Bookscan. In 2010, nearly 80 percent of the top-selling titles were fiction, and by 2019 that percentage dropped to 32 percent. When comparing the top 10 adult books each year throughout the past decade, more non-fiction titles topped the NPD Bookscan charts in the second half of the decade than in the first half.

Many of the recent decade’s top-selling books, including these leaders, were tied to movie adaptations, which is a testament to the marketing power Hollywood brings to book sales. In fact, the series holds the top three positions on the decade’s top-ten ranking list, with nearly 35 million print and e-book sales, according to global information company The James, which sold 15.2 million copies from 2010 through 2019. PORT WASHINGTON, N.Y., Decem– The best-selling book of the past decade in the United States was “Fifty Shades of Grey,” by E.L.

book sales from 2010 to 2019, according to NPD Bookscan Nonfiction and screen adaptations led U.S.

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